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Research papers

Quantifying brand experience value

This paper defines experience value as one of customer benefits, and analyzes its correlation with brand loyalty and its influential factors to perceived quality by quantifying the perceived quality of a brand in which experience value is...

Catalogue: Asia Pacific 2005
Author: Kazuo Sonobe
Company: Nikkei Research Inc.
March 13, 2005
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Citation

Sonobe, K. (2005a, March 13). Quantifying brand experience value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantifying-brand-experience-value